🌿 The Jade’s Call: A Personal Interview with the Founder

As she transitions from a successful corporate career into a new chapter, the founder of The Jade’s Call shares her story—a journey of passion, authenticity, and empowerment through one of nature’s most revered stones: jade. In this intimate interview, she opens up about her motivations, challenges, and vision for making genuine jade accessible to more people around the world.

1. Can you introduce yourself?

I’m a woman in my 50s, based in Singapore, preparing to retire from the corporate world. Shopping has always been my passion—especially the art of finding high-value items at modest prices. I take pride in dressing well, not just for appearance but as a reflection of my professionalism and personal conviction.

People often assume I must be wealthy to look polished every day. The truth is, it costs very little. The secret lies in knowing where to shop and how to elevate a simple outfit with the right accessories. Even the most basic ensemble can look sophisticated with thoughtful styling.

2. Why do you want to start a business selling genuine jade bangles?

I’ve personally experienced the heartbreak of buying fake or treated jade. These weren’t cheap purchases—I spent five figures on a collection I believed to be authentic, only to discover through professional authentication that most were treated.

I’ve seen colleagues spend thousands sourcing jade from more reputable channels, and it sparked my curiosity. The jade industry is shrouded in mystery. It seems that unless you pay a premium, you’re likely to end up with treated material—and even then, there’s no guarantee. I learned this the hard way.

3. What has your journey been like in setting up this business?

I went back to school. I was furious at having been scammed despite being an educated consumer. I earned a certification in jade authentication and studied the properties of jadeite, learning to use tools like refractometers and loupes to identify treated stones.

I was fortunate to meet a mentor from China with over 30 years of experience in the jade trade. I’ve visited suppliers and wholesale markets in Myanmar and China and began sourcing jade personally for friends and family. Eventually, I saw an opportunity to expand this offering globally making genuine jade accessible to more people.

Along the way, I also discovered a deeper purpose: helping communities in Myanmar, many of whom live in hardship, as neighbors to affluent Singapore.

4. Why is your jade more affordable than others sold online?

Most jadeite originates from Myanmar. The majority of rough stones are exported to China, where they’re cut and polished into jewelry. Instead of buying finished products from China, we source directly from Myanmar, where labor costs are lower—though the craftsmanship may be more modest.

We focus on mid-range bangles, as the highest quality stones are typically reserved for the Chinese market. Competing at that level requires significantly higher prices. As a new brand, we’ve chosen to price our products modestly to build trust and recognition. Prices may increase in the future to ensure sustainability.

5. Why do you focus on mid-range jade?

Jade is valued based on translucency, color, age, and structure. Our mission is to make natural jade accessible to more people, and mid-range pieces offer the perfect balance. They’re elegant, admirable, and affordable—while still being untreated, genuine stones.

We’ll continue to assess market demand. If there’s interest in higher-grade bangles, we may expand our offerings. But our priority remains sourcing valuable pieces that align with our vision of authenticity and affordability.

6. Does mid-range jade carry flaws or defects?

Yes—and that’s part of its natural beauty. Even top-grade jade, which can cost thousands, is rarely flawless. As a natural stone, jade often contains mineral inclusions, lines, surface marks, or tiny dents. These are not signs of damage, but rather characteristics that reflect its organic origin.

All our jade pieces carry such imperfections, though they are generally subtle and do not cause discomfort when worn. We make these features visible in our product videos whenever possible, and customers are welcome to reach out with questions if they’d like a closer look before purchasing.

7. How can you be sure your jade is genuine Type A?

We carefully vet our suppliers and, during our initial phase, sent all bangles for national authentication in China. Myanmar currently lacks an equivalent certification body, so we rely on trusted Chinese institutions to verify authenticity. We also took sample pieces of our imported batches randomly to be tested in Singapore. 

8. Why do you believe jade brings good energy?

Everything on Earth emits energy. I feel a deep affinity with jade—it brings me comfort and joy when I wear or touch it. That’s why I named my company The Jade’s Call. It’s about that moment of connection, when a piece speaks to you.

I believe this universal attraction should be accessible to everyone. Price should never be a barrier to experiencing such a bond.

9. Will you be selling other jade accessories like rings earrings or necklaces?

Yes, we hope to expand our offerings as the business grows. For now, we’re assisting customers on a personal level to source specific items upon request.

10. Isn’t jade mostly popular among older Chinese women? Is there a market for foreigners and younger women?

Historically, jade was a symbol of wealth among affluent Chinese families. Over time, it became a cultural emblem of elegance and prosperity. Today, jade is more accessible and appreciated across generations and cultures, especially with modern designs.

While older women may still have a stronger affinity for jade, younger women and foreigners are increasingly drawn to its beauty and symbolism. Personally, my love for jade deepened as I matured—it’s a timeless companion.

11. What does jade mean to you personally?

Jade, to me, is more than a gemstone—it’s a symbol of resilience, grace, and quiet strength. It reminds me that beauty doesn’t have to shout; it can be subtle, enduring, and deeply rooted. Wearing jade feels like carrying a piece of nature’s wisdom, something ancient yet timeless.

My journey with jade has taught me patience, discernment, and the importance of staying true to one’s values. That’s why I’m committed to sharing genuine jade with others—not just as jewelry, but as a meaningful connection to something greater.

12. Final words for women out there?

Don’t step out looking sloppy—and blow-dry your hair before leaving the house! Singapore’s fast-paced, humid environment often discourages dressing up, but I believe it’s worth the effort.

Take time to present yourself well. When you look good, you feel good—and you radiate positive energy. People will respect you before you even speak. Isn’t that a powerful way to move through the world?